Email Automation & Operations
Email systems built to perform at scale.
I help creator-led businesses, media companies, and online education brands build reliable email operations that support large audiences, complex launches, and ongoing customer journeys.
From automation architecture and audience segmentation to deliverability, integrations, and send QA, I own the technical operation behind the email—not just the individual campaigns.
Capabilities
What I Do
Automation Architecture
I design and build email journeys that respond intelligently to subscriber behavior, purchases, engagement, lifecycle stage, and customer status.
Segmentation and Personalization
I create clean tagging, field, and audience structures so subscribers receive messages that are relevant to where they are—not generic broadcasts sent to everyone.
Deliverability and List Health
I protect sender reputation through authentication, engagement monitoring, list hygiene, re-engagement systems, sunsetting policies, and ongoing performance analysis.
Campaign Production and QA
I build and test emails, links, tracking, merge fields, timing, conditional content, and automation logic before anything reaches the audience.
Integrations and Data Flow
I connect email platforms with order forms, websites, CRMs, analytics platforms, Slack, spreadsheets, and fulfillment systems so information moves reliably from one system to the next.
Reporting and Optimization
I build reporting systems that reveal what is working, where subscribers are dropping off, and which changes will materially improve performance.
Featured Experience
Product Launch Formula / Internet Alchemy
As Marketing Systems Architect, I supported the email and automation infrastructure behind one of the best-known online education brands in the creator economy.
- Managed systems supporting a database of approximately 450,000 contacts
- Built more than 200 automation workflows and funnels
- Supported six major launches annually and more than 25 launches overall
- Helped execute a single launch generating $3.5 million
- Built products, order forms, segmentation systems, fulfillment workflows, and customer journeys
- Collaborated with a remote team of approximately 30 people
- Managed the connections between marketing, sales, payments, onboarding, delivery, and customer support
How I Approach Email Operations
1. Map the complete subscriber journey
I identify every meaningful entry point, decision, transition, offer, purchase, and exit.
2. Establish clean data and ownership
Tags, fields, segments, naming conventions, and responsibilities must be understandable to people other than the person who built them.
3. Build and document the system
Automations should be reliable, testable, and documented so the operation does not depend on one person’s memory.
4. Protect every send
Every email receives technical and strategic QA appropriate to its audience size and business impact.
5. Measure and improve
I use engagement, conversion, deliverability, and workflow data to find friction and continuously improve the operation.
Platforms and Tools
Keap/Infusionsoft, Kit/ConvertKit, Klaviyo, Make, Zapier, Spiffy, PlusThis, AEvent, Typeform, Google Sheets, BigQuery, Looker Studio, Slack, Authorize.net, and related marketing and analytics systems.
Platform Depth That Transfers
My deepest platform experience is in Keap and complex connected marketing systems. The underlying work—automation logic, segmentation architecture, subscriber data, deliverability, QA, and integrations—transfers directly across sophisticated email platforms, including Kit.
Certified Expertise
EmailSmart Certified Partner — Founding Partner
Keap Certified Partner
Thryv 2025 Certified Partner
Your email platform should not be held together by memory and manual checks.
Whether you are managing a growing newsletter, a complex product-launch calendar, or multiple customer journeys, I can help build the operational foundation that keeps email reliable as the business grows.